Michael Easter is an American author, professor, and adventurer. He writes and speaks about how humans can integrate modern science and evolutionary wisdom into their lives to expand their potential. He is the best-selling author of The Comfort Crisis, The Scarcity Brain (Sept 2023), and the 2 Percent Newsletter. He’s also a professor at the University of Nevada Las Vegas, co-founder of the Public Communications Initiative think tank, and a Contributing Editor at Men’s Health. Michael’s ideas have been translated into 40 different languages and been adopted by organizations like NASA, Major League Baseball, the US military and Central Intelligence Agency, and various Fortune 500 companies.